The real struggle of most of the YouTubers is getting viewer’s attention. They do put a lot of effort in creating the video, but very less effort promoting it.
To get the attention of the viewers, you need to hack their minds and play according to their psychology.
Follow your own instinct:
What made you subscribe to your favorite channel?
What was something about them that struck you?
How often you check their channel and why do you do that?
Getting subscribers is a tricky thing. And it is a long process too.
But when you focus equally on promoting your channel, you will see splendid results.
We have written a blog on some of the fast rules that can help your channel become popular and gain more subscribers.
1. Create Playlists that thrill first time users into loyal subscribers
How do you convert your first-time viewers into lifelong subscribers? Most people check out your channel to see more of your videos. This is where you need to help them with playlists.
Video Playlists segregate your videos thus making it more consumable for first-time visitors.
Jared Montz from Online Soccer
Academy has done an excellent job of doing this!
He’s made a playlist based on the level of play, position, and even skill.
For a wannabe soccer player visiting his channel for the first time, he’s laid out the roadmap in a precise manner.
Another advantage of playlists is that people might move on to more videos after watching the first:
Pro Tip: Make a list of the subcategories of people watching your channel and cater to each group. This sort of personalization is essential in making people subscribe.1.Increase Uploading Frequency and consistency
The key to any relationship is consistency. Same goes for you and your subscribers. You have to consistently nurture your subscribers with top class videos on a regular basis.
The frequency entirely depends on the amount of time you have in mind. While daily vlogging can reap quicker results, make sure it doesn’t hamper your quality!
2.Create Video Thumbnails that are irresistible to click
Once upon a time, only Youtube partners could use custom thumbnails. But now everyone can do it just by verifying their phone numbers.
People brainstorm for hours to come up with magnificent blog titles but don’t put the same effort into creating video thumbnails. This is because they don’t realize that thumbnails are to video what headline is to blogs.
All the effort you put into creating your video will go to waste if people don’t click. Your Video thumbnail plays a significant role in making people click. Here are a few tips to create click-worthy video thumbnails:
- Make it consistent: It is better you choose a particular style and stick with it. This helps in making your videos more recognizable over time.
- Colors: It’s better you stick with your brand colors. Again, there is no hard and fast rule. Use the color wheel to decide which color suits a particular post more.
- Resolution: The last thing you want to do is create low-quality images that get pixelated! Also, getting the wrong dimension can make your thumbnails look awkward. Make sure your thumbnails are of the size ‘1280×720.’
- Put your face up there: The human eye is attracted to human faces rather than text or any other graphic. Neuroscience has proved this. This doesn’t mean that you crop in a fixed template of your face in every thumbnail! Use different expressions that suite the topic of your video.
- Size of the text: Remember, thumbnails are small. The text has to take a significant portion of the thumbnail’s real estate to be visible when it appears on Youtube. Many people, having created posters, make the mistake of using text that is way too small.
More people clicking your videos result in more reach and thus more subscribers!
Pro Tip: Experiment every once in awhile to see how people respond to a particular style. You can tweak your design based on insights you gain over time.
3. Translate your Video subtitles to other languages
Before you start translating, you need to know about your traffic sources. For example, after a couple of months, let’s say you find that a huge chunk of visitors is from Germany. It would make sense to translate the subtitles of your videos to German.
Pro Tip: You can either opt for paid translating services or choose to upload your own translations. You can use Google Translate to get free translations though it might contain some errors.
4. Collaborate with other YouTubers
A great way to increase subscribers is by appearing on other Youtube Channels. Try to pick channels that have subscribers who might be interested in your videos.
The best way to do this is by being a part of Google’s dedicated community
Make a list of Youtubers and then reach out to each one of them. Use a spreadsheet to document the whole process.
Pro Tip: Don’t expect everyone on your list to accept your offer. Once a few of them do, you can go ahead and talk to them. Make sure your offer is a win-win for both parties.
5. Leverage comments to gain SuperFans
Once your channel kicks off, people will start commenting. This is a very good metric which proves that whatever you’re doing is working. Sadly, many YouTubers make the mistake of not engaging with these folks.
You should use this opportunity to build up a conversation. Over time, you’ll start building relationships with many. This tactic can give superfans who’ll not just subscribe to your channel but also actively promote it!
Pro Tip: Create a spreadsheet and document comments that are valuable to your channel’s growth. These are genuine comments that tell you what’s working and what’s not. The comment section is also a goldmine full of ideas for your next vlog.
6. Give away contests!
Giveaways are a great way to get exposure. But avoid giving away random gift cards or iPads unless it is directly relevant to your target audience. With such giveaways, you will gain a lot of subscribers who are not even interested in your channel.
To get useful subscribers who watch your videos and engage, you should come up with giveaways that matter to your audience only.
For example, Derral Eves gave away a drone last year. Now, only video creators (which are his target audience) would be interested in drones. So it was the perfect giveaway!
7. Create a channel Trailer exclusively for new visitors
The only video on Youtube that auto-plays are your channel trailer. But very few use this golden feature to their advantage. And you should be amongst those very few.
The key to an irresistible trailer video are three things:
- A catchy start: The number one reason I bounce from a youtube channel to an annoying channel trailer. The first 5-10 seconds is crucial. It sets an expectation for the rest of the video. So make sure it makes people stick.
- Keep it short: It should be short and simple. Remember, people didn’t click to play this video. So you can’t expect them to watch a long 10-minute video. Stick to something less than 90 seconds.
- A clear CTA: You should explicitly tell them why they should subscribe to your channel. What kind of value addition can you bring to their life? What is your USP? It should hit their most significant pain point.