If you want to get anywhere as a songwriter or a performer, it’s crucial that you learn how to market yourself and your music. The issue is, occasionally a songwriter will get a “lucky break” with his or her music and fall into fame and fortune without having put in much effort. When that happens, every other songwriter on earth thinks that’s the way to make it happen. You just have to be lucky. After all, we all want a quick fix, right?
However, if you’re serious about being successful with your music, that’s not much of a strategy. I want to give you three important pointers on how you can be much more likely to achieve your songwriting goals, based on how you market your music and yourself as a musician.
1. Speak to One Person
Of course as a songwriter you want to appeal to the masses. You want a ton of people hearing, sharing and loving your music. I get that. But one thing you have to realize when you’re marketing yourself is it’s best to address a single person to increase the odds of getting their attention.
For example, let’s say you signed up for a band’s email list at one of their shows. Which of the following opening email lines would be more likely to grab your attention as a reader?
A. “Hey Guys – We wanted to thank you all for coming out to our last show. We appreciated you guys being there and hope you can make it out to our next show at…”
B. “Hey Bob – We wanted to thank you for coming out to our last show. We appreciated you being there and hope you can make it out to our next show at…”
Doesn’t the second one feel much more like it’s directed at you, specifically (well, assuming your name’s Bob)? The second one’s much more likely to get your reader’s attention. There’s a subconscious detachment that happens when we read phrases like “hey all you guys.” It makes us feel like just a face in a crowd, and we zone out. But when we’re spoken to directly, we’re much more likely to respond.
2. Give Value
Another big mistake a lot of songwriters make is they don’t make their promotions all about their fans. They make them about themselves. They say things like “We would really appreciate it if you came out to our show. It would mean so much to us.” That’s inwardly focused. It may work on their mom and siblings, but it just won’t appeal to someone who’s a casual observer of the band. In fact, it’ll probably turn that casual observer off, because it’s such a self-serving statement.
Another phrase I see a lot of songwriters write when promoting their stuff is “hey check out my songs, and let me know what you think.” There are two reasons this phrase is a bad idea: 1. Again, it’s self-serving. It’s all about the artist who posted it, which means other people aren’t likely to care. And, 2. It’s disingenuous. They probably don’t really want to know what you think, UNLESS you love it. If you hate their music, they’re not going to want you to post that on their page. I recommend staying away from that phrase altogether in online postings. It does the exact opposite of giving value.
Instead, talk about the benefits they’ll have by coming out to a show or buying one of your albums. Let them know why it’ll be a positive experience for THEM. People respond to what makes them feel good, so make them feel good. Don’t just talk about yourself. Everyone’s favorite topic is themselves. Not someone else. Use that piece of information to your advantage when you’re inviting someone to a show or to buy your music.
3. Build Relationships
One of the best ways to market your music is to build relationships. This applies not only to people who can help advance your career, like club owners and bigger bands, but with your fans as well.
As far as building relationships with your fans, if you were in the crowd for a band’s show, wouldn’t you be much more likely to come to another show if the band members engaged you in some pleasant conversation afterward? If you get your fans on your email list, you can continue the relationship, by offering them cool stuff in your emails.
And as far promoters, bigger bands, etc, who can help your career along, building relationships with them is key as well. You’ve heard the phrase “it’s all who you know.” Well, start knowing people. But again, it’s about them. Don’t try to build relationships with people by seeing what they can do for you. No one will want to deal with you. Just be cool and get to know people. Later on down the line, you might able to ask for things, and it’ll be okay because you’ll have that relationship. But start out just by getting to know them, and even see if there’s anything you can do for them. If people like you and get to know you, they’ll be much more likely to want to help you succeed.
But nowadays, there is a better and faster way to promote successfully your music on the Internet.
This is likely one of the best and fastest hack to help you build a SoundCloud following base. You can check out Premium Promotions Corp to buy SoundCloud plays and followers.
isn’t just about showing off – It’s about getting your music listened to, building a fan-base, becoming more popular, and gaining the attention of big record companies, thus help you successfully promote your music on SoundCloud/ Spotify/ Youtube etc.