How to do basic SEO for YouTube to get visits?
If we talk about doing SEO for content, we have to differentiate between the basic work of making Google, or YouTube in our case, understand what search intentions our video responds to and the positioning factors that favor that search.
Let’s start with how to show YouTube in which searches our video should appear.
The title and description
What makes a video rank for a certain search (s) or another?
Well, this works quite similar to how a “normal” web page is positioned: the keywords of this search (s) should appear in strategic places . On YouTube, these strategic locations are primarily the title and then the description and tags . In this way we are guiding YouTube by telling “what is it about” our content. In terms of SEO, we could say that this is YouTube’s SEO On Page.In other words, if your target searches are those that contain the keywords “ you tube monetization ” , you will have to use these keywords and their variations that make sense in the title, description and tags.
In the description, I recommend taking the opportunity to create a text of at least a few hundred words that makes sense and uses variations of the keywords. Besides, it’s easy to make. Normally, summarizing the content that the video will cover, along with a minute at the end (later we will see what this is and how it is done) will be perfect. Keep in mind, in addition, that the videos also position in Google, and here the description of the video will have more weight, therefore, when writing the description you have to take this factor into account, along, of course, with the title of the video.
Tags on YouTube videos
The labels are a positioning very special within YouTube and a significant weight for SEO. So I want to dedicate a specific section to them. On the one hand, they are one of the positioning criteria for searches. That is, the labels must reflect, like the title and description, the keywords you are targeting.
But it is that, in addition, they give much more game. I advise you to “gossip” the tags of the videos of the competition that is being positioned for your search. You can’t see the labels directly (years ago they did show), but there are tricks to visualize them like this free Chrome extension This is what a video’s tags look like after installing the “Tags for YouTube” extension.
You can also see them “bareback” (without using extensions) with Ctrl-U, which will open a tab with the source code of the page (it works in Chrome, Firefox and Internet Explorer, and surely more). In this tab look for this text string (including the quotes): «keywords»:
This is where you will see, separated by commas, the labels of the video. You can locate the text of «keywords»: easily with Ctrl-F which is the search function on the page of these browsers. And now comes the trick: YouTube chooses the list of suggested videos on the right largely because of the similarity in tags to the video being played.
Therefore, apart from giving you ideas, using very well-positioned video labels (especially those that are more unique) can put you in the “slur” of these videos. That is, when viewing these videos, it greatly increases the probability that yours will appear as a suggested video, with which you will get a good handful of extra views.
What are the most important ranking factors on YouTube?
With the above, we have aimed at searches that interest us. Now, what interests us is to be able to rank, that is, appear as high as possible for those searches. So let’s talk now about SEO positioning factors on YouTube that are going to determine just that.
Quality of content (audience retention)
There is no 100% hierarchy defined, but there is quite a consensus on what are the main positioning factors and the fact that, of all of them, the viewing time or the retention of the audience as YouTube calls it is probably the most important .
As Brian Dean of Backlinko, one of the world’s most reputable SEOs, says here “Unlike Google, which can use inbound links and other signals to assess the quality of content, YouTube doesn’t have that luxury. So they rely on the retention of the audience. ”
That is, we could say that the retention of the audience has been YouTube something similar to what links are for Google. So the quality of your content must always be your # 1 goal. If you fail to retain your audience, the rest of the efforts will be in vain.
Click-through rate (CRT) on YouTube videos
Another very important signal is the click-through rate on your video.
If a video clearly receives more clicks than others in a list of results, this is a very important signal for YouTube that that video is a very good result for that search (which respond well to the search intention) and therefore, It has a lot of weight in how the video is positioned. However, it is also a very manipulated factor with images or very striking texts, for example, something known as “clickbait”.
Beware of falling into these temptations of manipulation, a little below I explain why it does not make much sense and can become counterproductive if done wrong.
Number of views of a video
The number of views, not surprisingly, is another important factor in positioning. The more successful your video is, the more strength to continue climbing positions.
Comments, “Subscribe” and “Shares”
Of the remaining factors, I would simply like to point out that the more people comment on a video, the more they subscribe to your channel, and the more they share your videos, the better. It is common sense that these are good signs that YouTube can use to assess the quality of a video. Keep in mind that you can influence this substantially just by asking people to comment, subscribe, and share your videos.
External links to YouTube videos
Here we get away from the strict focus of this post because if we talk about links, we talk about searches from Google, not from YouTube. But I just want to remind you that YouTube videos are also positioned in Google, especially in searches of the type “video of [search]”.
So, if you can get links for your video, it will also rank on Google, like another web page, and add views.
How to do a keyword analysis on YouTube
Of all that I am commenting on in this post, this part, in which we are going to talk about the keywords, in my opinion, is the most important. Is the key goIf you want your videos to rank, they have to respond to something that people search for on YouTube and they have to do it with the language that people use.
Let’s take this same post as an example: talk about SEO for YouTube. Some obvious keywords would be ” SEO youtube”. However, here is something very important to keep in mind: “SEO” is a technical term known only to those who already know what SEO is, a small fraction of the potential audience alone.
Therefore, if we stay here, we will lose a lot of potential traffic. Most people do not know what SEO is and will look for things like “increase visits on youtube” or “get visits on youtube”. Take the test on YouTube and you will see that the results are very different. Also, the search intent is not 100% the same in both cases.
We can assume that “SEO youtube” fits better with a public already started in SEO who wants to deepen and “get visits” to a more beginner who for the most part doesn’t even know what SEO is. The content should therefore also be somewhat different.
This example has been trivial, it would have been easy to guess alternative search terms such as “increase visits” or “get visits” , but in many cases things will not be so obvious and use a tool like SEMrush and the others that I have already quoted above , it will discover searches and expressions that you would never have imagined.
So stick with this : Finding the right keywords will often make the difference between success or failure . This is why it is so important to do a good keyword analysis.
Do a keyword analysis on YouTube 100% free
To see how to do a keyword analysis on YouTube, I’m going to start with a very simple and 100% free method that consists of taking advantage of what Google already offers us: its auto-complete function , combined with the analysis of the number of views of the Search results. The good thing is that, despite how simple it is, it is quite effective.
SEO is not an exact science. In this case, the number of results, for example, is not an exact metric of competition. The exact degree of competition depends on more things: reproductions and quality of the other videos, words used in the titles, description, and labels, etc.
But the “formula” is only known by Google. Therefore, you have to see these things as mere clues. SEO on YouTube and, in general, has a very high component “feeling” and intuition, the result of the experience of having done it many times before.
Do a keyword analysis with professional tools
The main difference, apart from knowledge and experience, between an amateur SEO job and a professional SEO, are the tools used. With professional tools, you can work much faster and more precisely because of the additional information they provide.
As a general tool for keyword analysis, as I mentioned above, I personally use SEMrush. In particular, I haven’t seen anything that even comes close to its Keyword Magic Tool to explore complete niches and specific searches. It is the SEO tool that we like the most because It has 20 million keywords in its database.· It has the best keyword analyzer on the market: Keyword Magic Tool. Let’s know the keywords for which your competition is positioned.
You can compare competitor and domain backlinks side by side. Now, if we go to the analysis for specific videos, we must be clear that SEMrush is oriented to Google, not YouTube. Depending on which niches, what people search for can be quite different on YouTube than on Google.
There is a chasm in the results that you will get on YouTube depending on whether you do SEO or not. If you do stubborn SEO work, eventually you’ll end up playing in another league, trust me.
1. Think carefully about the content and the SEO potential it has (keywords, volume). Do it before creating the video.
2. Structure the content into clear sections. Above all, make a good introduction for those famous first 15 seconds.
3. Create the video and upload it to YouTube.
4. Based on keywords and competition, write a title and description with a minimum of 200 – 300 words (if more, better) and a minute with the titles of each section.
5. Create the tags with the variants of your keywords. The more the better.
6. Add tags that you have “spied on” to the competition. In particular, with those of videos of many visualizations from which to catch “rebufo”.
7. Create a good thumbnail image. Consider the layout of your competitor’s thumbnails in search results so that yours stands out as much as possible (color, text, etc.). You can do them with Canva, PowerPoint, or Keynote for example.
8. Link other related videos on the final screen of the video.
Doing SEO is added work, but I would say that it is even more important than the video itself because why do you want to make a video if nobody is going to see it?
The key to your success will be that you know how to gauge your competition well or, what is the same, at what level of long-tail are you going to attack with your keywords. That is to say, you have to learn to choose niches in which you have the possibility to compete successfully.